Skeleton Legs

Three young Swedes are trying to manufacture and export jeans from North Korea.  Follow their progress at Noko Jeans.

Hello, North Korea?

North Korea is arguably the most isolated country in the world. Some even refer to it as the Hermit Kingdom. Separated from the rest of the world almost 60 years ago, not much more than rumours has surfaced from the country since. With this in mind, and based on a strong personal interest, we wondered: can we learn more? Can we even get to know them? And – most importantly – how?

Noko Jeans – jeans from North Korea

Noko Jeans began with an e-mail sent to North Korea, fueled by the enthusiasim of being able to contact the country directly. We thought Noko Jeans would end there, before it even began. It didn’t. Instead, and despite our lack of experience in international trading, it swiftly grew to a much more serious level.

Initiated and managed by three Swedes with a background in advertising and PR, Noko Jeans is our attempt to approach and get closer to North Korea, and it is our attempt to answer the question: is it possible to do what no one has ever done before? Is it possible to design, produce and import jeans from North Korea?

Greetings from North Korea!

After months of research, loads of headache and, lastly, several meetings with North Korean government representatives, we are finally allowed into the country. As official visitors, and by invitation of the state. Take off: 27th of July.

We are just now beginning to sense that this experiment actually might come true. Please stay with us as we tell you the unique process – and story – that is Noko Jeans.